THE LAUGHING COW, LITTLE

STORY OF A BIG STAR
April 16th 1921, Leon Bel copyrighted the label La Vache qui rit (The Laughing Cow) and the drawing of a laughing cow, which he redone himself from a drawing by Benjamin Rabier, logo used by "The truck of supply in fresh meat" during World War I 1914-1918. This logo was nicknamed "La Wachkyrie". (Wach for "Vache" (Cow) Kyrie for "Qui Rit" (Laughing))
In 1922 - Léon Bel, after consulting with a few illustrators, choose the project by Benjamin Rabier (1864-1939). He asked the Printer  Vercasson to touch-up the drawing : the cow becomes red and is wearing earrings shaped like the box of The Laughing Cow.
In 1923, Vercasson copyrighted the drawing under his name, with the title "Vache rouge", (The Red Cow), a law suit will follow which will end with  Bel having to pay damages to the descendant of Vercasson in order to use the color red for The Laughing Cow..